The MyWawaVisit Survey platform allows customers to review their latest Wawa store experiences online to win exciting rewards. But what exactly is the Wawa customer satisfaction questionnaire and how does it work to benefit both shoppers and the Wawa brand?
Let us get an inside look at all the key details regarding the popular MyWawaVisit post-purchase survey:
Understanding the MyWawaVisit CX Platform
The MyWawaVisit Survey is managed by Wawa’s customer experience analytics partner – Service Management Group (SMG). They run 60+ survey programs for major brands using advanced platforms powered by AI and machine learning.
It allows Wawa to capture candid customer feedback post-store visits across parameters like:
- Store accessibility and appearance
- Product availability and pricing
- Placement and signage clarity
- Staff courtesy and promptness
- Bill payment process
- Safety protocol maintenance
- Overall satisfaction score
The interactive survey takes only around 5 minutes to rate the above factors and share comments describing experiences for each visit via website or app.
How Does the Post-Purchase Survey Reward Customers?
Wawa motivates patrons to participate in their post-visit MyWawaVisit survey by offering incentive sweepstakes and instant coupons.
- Exciting Sweepstakes Every submitted survey gets one entry into their periodic lucky draw for prizes like free Wawa Gift Cards worth $50, $75, $100 or the top $250 cash card Grand Prize. Winners are picked randomly and announced online.
- Instant Discounts Some survey participants also receive unique coupon codes offering 15% to 30% discounts redeemable on specific combo meals or beverages during their next in-store purchases within 90 days.
- Chance to Improve Local Wawa Store
Review inputs directly aid stores enhance infrastructure and service quality and address concerns faced by customers at particular locations.
Why Does Wawa Conduct the Survey?
For Wawa, the key goals of continuously conducting the MyWawaVisit survey are:
- Tracking Customer Sentiments Collating unfiltered ratings and feedback from patrons across 200 aspects linked to store facilities, products, pricing, staff competence, etc.
- Identifying Improvement Areas Analyzing customer inputs issue-wise, and outlet-wise gives insights into key weaknesses around store designs, availability of items or staff training modules needing priority attention.
- Upgrading Service Standards
Armed with customer sentiments around bottlenecks for each location, Wawa can upgrade overall service quality with infrastructure fixes, process upgrades and employee training. - Rewarding Performers
The survey results also reveal best best-performing stores and employees as per customer interactions. Wawa leverages these inputs to suitably reward excellence.
Thus, the MyWawaVisit Survey empowers customers to directly shape their neighborhood Wawa store experiences for the better while incentivizing participation. For Wawa, it enables continuous monitoring and improvements in line with buyer expectations outlet-wise.
Key Survey Usage Pointers
Keep these tips in mind to make the most of participating in Wawa’s post-transaction survey:
- Carefully go through all receipt details soon for the 20-digit survey code.
- Note down the survey website and app details from the Wawa website for participation.
- Retain your purchase receipt safely for 14 days till completing the survey.
- Provide honest ratings and suggestions on all aspects to better your own and others’ store visits.
- Read sweepstakes rules properly before entering personal information while submitting entries.
So understand why the MyWawaVisit Survey matters equally to you and Wawa in enabling two-way transparent communication. Spend 5 minutes next time post store visits to share your true experiences and make Wawa stores more customer-friendly while winning rewards!