Convenience store leader Wawa invites all its walk-in customers across 900+ locations on the East Coast to participate in an online customer experience survey – MyWawaVisit.
The survey platform allows shoppers who recently visited a store to share their candid feedback across key aspects within just 5 minutes. In return, they stand to win free food, exciting sweepstakes and more!
But why exactly does Wawa want your views and opinions about their outlets via this survey? What makes the MyWawaVisit survey important to customers as well?
Let us understand the relevance and benefits of their customer satisfaction questionnaire for both Wawa and its shoppers:
Importance of MyWawaVisit for Customers
Participating in the quick MyWawaVisit survey after any Wawa store purchase is highly rewarding for shoppers due to four key reasons:
- Chance to Win Freebies Every customer completing the survey gets a validation code onscreen confirming their eligibility for monthly sweepstakes. This gives you a chance to win free Wawa coupons or gift cards worth $50 to $250 from periodic lucky draws.
- Discounts & Offers By keying in your candid views about Wawa outlets, you may also receive special MyWawaVisit coupon codes offering discounts on select food menus or beverages applicable during your next purchases.
- Improved Store Experience Sharing exactly what aspects you liked, suggestions to enhance outlets or any concerns experienced during purchases via the survey allows Wawa management to work directly towards elevating overall customer satisfaction levels with suitable changes.
- Sense of Involvement The survey makes clients feel more involved by providing a direct platform to assess and shape their preferred neighborhood Wawa store’s offerings and service standards. This responsibility keeps them more engaged long-term.
Significance of MyWawaVisit for Wawa
The MyWawaVisit customer satisfaction survey offers significant advantages to Wawa from four aspects:
- Track Customer Sentiments The online survey platform allows Wawa headquarters to track live unfiltered feedback from customers about their perceptions and expectations from stores across 200 questions across ease of access, availability of products, checkout durations, staff courtesy, safety norms maintenance and more.
- Analyze Problem Areas Collating ratings, reviews and improvement suggestions from MyWawaVisit participants gives decision-makers analytical data-based insights into specific problem areas concerning store infrastructure availability, product ranges, pricing aspects or staff training issues needing attention store-wise.
- Improve Store Performance
Armed with on-ground customer sentiments through detailed survey analysis, Wawa management can streamline the biggest pain points outlet-wise by addressing concerns Transparency - Reward Performers The surveys also reveal the highest-rated performing stores and staff members as per multitudes of customer scorecards. This allows Wawa to suitably reward stores with maximum positive feedback along with employees providing very good services.
Thus, the MyWawaVisit Survey delivers a two-way value exchange model for Wawa and its customers via open transparent communication. This drives higher satisfaction and loyalty across both stakeholders.
How to Participate in MyWawaVisit Survey
If you are convinced about why the MyWawaVisit survey matters, here is a quick 4 step guide to take part:
- Make a Purchase. Shop for any items at a nearby Wawa store and retain the purchase receipt having a 20-digit survey code.
- Visit Survey Website Go to www.mywawavisit.com and enter the store code from the receipt.
- Answer All Questions Rate and review your last store visit experience across 5 key aspects.
- Get Validation Code Submit details for sweepstakes entry and note the survey validation code.
So by spending just 5 minutes on the MyWawaVisit survey based on your honest experiences, you can potentially better your favorite Wawa store or even win rewards! It’s a win-win for customers and Wawa through this two-way customer centric engagement initiative.